For shops & local makers
The free shop website builder.
Describe your shop and get a designed storefront in seconds — your products on show, your hours and location front and centre, and the little details customers ask about. Built to bring people in.
Built for shops.
A great local shop site does one job brilliantly: it makes someone want to come in. Plot builds yours from sections aimed at exactly that:
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A storefront gallery
Show what's on the shelves in a gallery that can fan out as polaroids, a tidy grid or a masonry wall — so the products do the selling.
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Your story & the makers you stock
An about section for why you're worth the trip, and a scrolling marquee of the brands or makers you carry.
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Good-to-know details
Tidy tabbed panels for the questions every shopper has — delivery, returns, gift wrapping — without cluttering the page.
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Hours, map & reviews
Your opening hours, a map to the door, and customer reviews — everything someone needs to decide to visit today.
A site that looks like the shop feels
Plot starts from a designed look, so your homeware shop reads as warm and considered and your gift shop reads as playful — not the same template with a new logo.
The details that turn a browse into a visit
Hours, location, parking, returns, gift wrapping — the practical answers sit right where shoppers look for them, in clean panels you can edit anytime.
Easy to keep current
New stock, new hours, a holiday note — change any section yourself in seconds, or ask Plot's editor to do it.
Living proof
See it on a real shop.
Ember & Wick is an example shop site built entirely in Plot — same engine, same sections, generated and rendered like a published site. Have a look around Porto.
Explore the Ember & Wick demoQuestions shops ask.
- Is this a full online store with checkout?
- Plot is built first as a beautiful storefront — products on show, hours, location and the details that bring people in. It's the right fit for shops whose sales happen in person; if you need full online checkout, that's on the roadmap rather than live today.
- Can I show my products without prices?
- Absolutely. Many shops use the gallery to showcase what they carry and let people come in to buy — you choose how much detail to show.
- Can I update it when stock changes?
- Yes. Every section is editable in place or by asking Plot's editor, so new arrivals and seasonal changes go up in minutes.
- What does a shop website cost?
- Free to build and preview. You pay only when you publish, from 199 kr. a month, with no lock-in.